Lures, explained.
Every lure type solves a different problem - depth, cover, speed, mood. Here are 43 lures, 43 of them with full guides: what each bait actually does in the water, when it beats everything else, and exactly how to fish it. Not sure where to start today? The lure selector matches conditions to a bait.
🐡 Hard bait Crankbaits and jerkbaits - lips, wobble and deflection. open page →
💦 Topwater Surface explosions - poppers, walkers, frogs. open page →
✨ Wire bait Blades, flash and thump through cover. open page →
🥄 Metal Spoons - flash at any depth. open page →
🦞 Jig The big-fish bottom crawlers. open page →
🪱 Soft plastic Worms and swimbaits - subtle and snagless. open page →
🍄 Finesse When nothing else gets bit. open page →
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Which lure should I throw today?
Water clarity, sky and depth decide. The lure selector takes your conditions and points at a bait, color and retrieve - then come back here for the full guide. And if you'd rather carve one than buy one, there's a full guide to wooden lure making.