Lures, explained.
Every lure type solves a different problem - depth, cover, speed, mood. Here are 16 full guides: what each bait actually does in the water, when it beats everything else, and exactly how to fish it. Not sure where to start today? The lure selector matches conditions to a bait.
🐡 Hard bait Crankbaits and jerkbaits - lips, wobble and deflection.
💦 Topwater Surface explosions - poppers, walkers, frogs.
✨ Wire bait Blades, flash and thump through cover.
🥄 Metal Spoons - flash at any depth.
🦞 Jig The big-fish bottom crawlers.
🪱 Soft plastic Worms and swimbaits - subtle and snagless.
🍄 Finesse When nothing else gets bit.
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Which lure should I throw today?
Water clarity, sky and depth decide. The lure selector takes your conditions and points at a bait, color and retrieve - then come back here for the full guide.