Lures, explained.
Every lure type solves a different problem - depth, cover, speed, mood. Here are 43 lures, 43 of them with full guides: what each bait actually does in the water, when it beats everything else, and exactly how to fish it. Not sure where to start today? The lure selector matches conditions to a bait.
Hard bait Crankbaits and jerkbaits - lips, wobble and deflection. open page
Topwater Surface explosions - poppers, walkers, frogs. open page
Wire bait Blades, flash and thump through cover. open page
Metal Spoons - flash at any depth. open page
Jig The big-fish bottom crawlers. open page
Soft plastic Worms and swimbaits - subtle and snagless. open page
Finesse When nothing else gets bit. open page
Which lure should I throw today?
Water clarity, sky and depth decide. The lure selector takes your conditions and points at a bait, color and retrieve - then come back here for the full guide.
Stock the lure box
Crankbait kit Cover the depth column with a handful of divers. Check price Soft plastics kit The most forgiving lure family for beginners. Check price Spinnerbaits Flash and thump for stained or windy water. Check price Topwater lures Nothing in fishing beats the surface strike. Check price
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